Design

The creation and production of functional designs depend on timeless and sustainable perspectives. Valentin, deeply influenced by art and culture, pairs a creative and strategic approach with a progressive visual sensibility, stretching across the full spectrum of visual design.

This spans from branding and website development to exhibitions, books, printed matter, typefaces, and beyond.

Creative direction

With a sustainable and decent approach – fostering strong collaborations with specialists and professionals – the studio creates visual narratives to echo clients’ identities and aspirations. This process involves discerning and shaping visual elements that harmonize with their objectives and audience.

However, even the most eye-catching ad campaign won’t help a brand in the long run if it doesn’t match up with a good image stategy that fits the people they want to connect with.

Image strategy encompasses a holistic process guiding of re·positionning a brand — coordinating a creative voice to ensure a consistent narrative and aesthetic output.

In the end, the aim is to work the visual core of brands to forge a cohesive visage that embodies the ethos and vision.

Digital

Valentin believes in mixing design and coding together. This way, the project team can work closely with clients from start to finish. This process includes trying out ideas and making them better as we go. For digital projects, this approach uses up-to-date systems that make managing content easy, leading to websites and apps that work smoothly.

To maintain a collaborative process, everything is clear and open with clients, by talking and sharing ideas at each stage of a project. This way of working helps encourage new ideas, adjust to changes and makes sure what’s created really fits what the client wants. By starting with design and coding together, it helps make the project run smoother, catches any problems early on, and makes the project better in the end.

Valentin Papon

Valentin holds a Master’s degree in Design and Communication from the Beaux Arts School. His experiences throughout Scandinavia, Germany, the Netherlands and France have been instrumental in shaping his perspective and approach.

After a few experiences, Valentin hazarded into the fashion world, led by the Paris-based American art directors, Pierre Consorti and Zachary Ohlman, VOGUE art directors at the moment. This was a transformative learning experience in a fresh field, granting him the opportunity to contribute to projects for renowned brands such as Hermès, Dior, and A.P.C., among others.

Valentin worked in-house at Saint Laurent, under the creative vision led by art director Anthony Vaccarello. This period of growth and learning inspired him eventually to establish his own independant studio, providing freelance services.